Last updated: May 2026 — James Whitfield, Alutool

Privacy Policy

Last Updated: January 2026

This Privacy Policy explains how Alutool, operated by James Whitfield and accessible at alutool.co.uk, collects, uses, stores, and protects your personal information when you visit our website. By using alutool.co.uk, you agree to the practices described in this policy. Please read it carefully before continuing to browse.

Who We Are

Alutool is an independent online casino review website serving users in Great Britain. The website is owned and managed by James Whitfield, who acts as the data controller responsible for your personal information. We provide editorial reviews, comparisons, and information about online casino platforms. We do not operate any gambling services directly.

Information We Collect

When you visit alutool.co.uk, we may collect the following categories of information:

• Usage Data: Pages visited, time spent on site, referring URLs, browser type, device type, and IP address.
• Cookie Data: Information stored via cookies and similar tracking technologies placed on your device during your visit.
• Voluntarily Submitted Data: Any information you choose to provide through contact forms, newsletter sign-ups, or email communications, including your name and email address.
• Analytics Data: Aggregated statistical data collected through third-party analytics tools to help us understand site performance.

How We Use Your Information

Alutool uses the information collected for the following purposes:

• To operate and improve the functionality of alutool.co.uk
• To analyse user behaviour and optimise content for our audience
• To respond to enquiries or messages submitted by users
• To send communications where you have explicitly opted in
• To comply with applicable legal and regulatory obligations

We do not sell, rent, or trade your personal information to any third parties for marketing purposes.

Cookies

Alutool.co.uk uses cookies to enhance your browsing experience. Cookies are small text files stored on your device. We use the following types of cookies:

• Essential Cookies: Required for the website to function correctly.
• Analytics Cookies: Used to gather anonymous data on site usage and visitor behaviour.
• Preference Cookies: Used to remember your settings and preferences across visits.
• Third-Party Cookies: Placed by external services such as advertising networks or analytics providers.

You may disable cookies through your browser settings at any time. Please note that disabling certain cookies may affect the functionality of alutool.co.uk.

Third-Party Links and Services

Our website contains links to third-party casino operators, affiliate partners, and external platforms. Alutool is not responsible for the privacy practices or content of these external websites. We strongly encourage you to review the privacy policies of any third-party site you visit through links found on alutool.co.uk.

We may use third-party analytics services, including but not limited to Google Analytics, to collect and process usage data on our behalf. These providers may collect information subject to their own privacy policies.

Your Rights Under GDPR

As a resident of Great Britain or the European Economic Area, you have the following rights regarding your personal data under the UK GDPR and Data Protection Act 2018:

• Right of Access: Request a copy of the personal data we hold about you.
• Right to Rectification: Request correction of inaccurate or incomplete data.
• Right to Erasure: Request deletion of your personal data where no longer necessary.
• Right to Restrict Processing: Request that we limit how we use your data.
• Right to Data Portability: Receive your data in a structured, machine-readable format.
• Right to Object: Object to processing based on legitimate interests or for direct marketing.

To exercise any of these rights, please contact us using the details provided below.

Data Retention

We retain personal data only for as long as necessary to fulfil the purposes outlined in this policy or as required by law. Contact form submissions are typically retained for no longer than 12 months unless an ongoing relationship requires otherwise.

Data Security

Alutool takes reasonable technical and organisational measures to protect your personal data from unauthorised access, loss, or disclosure. However, no method of transmission over the internet is entirely secure, and we cannot guarantee absolute data security.

Changes to This Policy

We reserve the right to update this Privacy Policy at any time. Any changes will be published on this page with a revised date. We encourage you to review this policy periodically to remain informed about how alutool.co.uk protects your information.

Contact Us

If you have any questions, concerns, or requests relating to this Privacy Policy or the handling of your personal data, please contact the responsible person directly:

• Name: James Whitfield
• Website: alutool.co.uk
• Email: privacy@alutool.co.uk

James Whitfield is the designated data controller for alutool.co.uk and will respond to all privacy-related enquiries within 30 days of receipt.